Dubai, United Arab of Emirates (01 April 2026)
\nOutletcity Metzingen has once again reaffirmed its leading position in Europe. In the latest Outlet Centre Performance Report Europe 2025, published by ecostra in collaboration with the French research institute magdus, the destination ranked first in Germany and remains among Europe\u2019s top-performing outlet centers. Particularly notable is the operator assessment, in which Outletcity AG was recognized as Europe\u2019s best operator for the sixth time since the study began.
\nThis category evaluates how professionally an outlet center is managed, how economically attractive the location is for brands, and how successfully the partnership between operator and tenants is maintained. Outletcity AG\u2019s renewed top ranking highlights the strong confidence international brands continue to place in the quality of its management.
\nStrong results at European level
\nIn the European ranking, Outletcity Metzingen once again secured a place among the top ten in the category \u201cMost Economically Successful Outlet Center in Europe 2025.\u201d This result further underlines Metzingen\u2019s position as one of Europe\u2019s leading outlet destinations.
\nAs Europe\u2019s largest outlet destination, Outletcity Metzingen has long set benchmarks in international destination management. Its broad portfolio of premium and luxury brands, strong appeal to international shoppers, and the presence of the world\u2019s largest BOSS store reinforce its position as one of Europe\u2019s foremost shopping destinations.
\nFor Outletcity AG, the result is a strong endorsement of its consistent quality strategy, strong brand portfolio, continuous innovation, and pioneering role in integrating digital and physical retail.
\nMetzingen remains Germany\u2019s strongest outlet location
\nIn 2025, Metzingen further strengthened its leading position in Germany. No other German outlet center achieves a comparable level of brand engagement. Its clear lead over the runner-up highlights the destination\u2019s appeal, economic strength, and sustainable location quality.
\nStatement from Outletcity
\n\u201cWe are delighted to receive this recognition once again and to see such strong feedback from our partners,\u201d said Regine Sch\u00f6llkopf-Pinakidis, CEO of Outletcity AG. \u201cThis achievement reflects our continued commitment to brand excellence, service quality, and destination development. Metzingen remains a trusted and dependable partner for international brands.\u201d
\nAbout the study
\nThe Outlet Centre Performance Report Europe has been published annually for 18 years and is regarded as one of the most important benchmarks for the European outlet industry.<\/p>\n
Brand portfolio
\nInternational premium and luxury brands
\nOutletcity Metzingen brings together an extensive portfolio of international premium and luxury brands, further strengthening its position as one of Europe\u2019s leading shopping destinations. The brand portfolio includes:
\n7 For All Mankind, Adidas, Aigner, Alberta Ferretti, All Saints, Armani, Babor, Bahlsen, Balenciaga, Bally, Balmain, Belstaff, Bogner, Boss, Bottega Veneta, Brax, Breitling, C.P. Company, Calvin Klein, Coach, Columbia, Comma, Crocs, Desigual, Diesel, Dolce & Gabbana, Douglas, Dr. Martens, Dsquared2, Estella, Falke, Ferragamo, Fossil, Furla, G-Star RAW, Gant, Gucci, Guess, Hackett, Haribo, Hogan, Hour Passion, Hugo, Hunkem\u00f6ller, Jack & Jones, Jack Wolfskin, Jil Sander, Joop!, Kapten & Son, Karl Lagerfeld, Kate Spade, Kennel & Schmenger, Kjus, Kneipp, L\u2019Occitane, Lacoste, Le Creuset, Lee, Levi\u2019s, Liebeskind, Lindt, Longchamp, Lululemon, Maison Margiela, Mammut, Marc O\u2019Polo, Max Mara, MCM, Mey, Michael Kors, Missoni, Miu Miu, Moncler, Moschino, Motel a Mio, M\u00f6ve, Name It, New Balance, Nike, Oakley, Olymp, Only, Only & Sons, Pandora, Paul & Shark, Philipp Plein, Playmobil, Polo Ralph Lauren, Porsche Design, Prada, Puma, Rag & Bone, Ravensburger, Rituals, R\u00f6sle, s.Oliver, Samsonite, Sandro, Schiesser, Seidensticker, Skechers, Storck, Strellson, Sunglass Hut, Superdry, Swarovski, Tefal, The Cosmetics Company Store, The North Face, Thomas Sabo, Timberland, Tod\u2019s, Tom Tailor, Tommy Hilfiger, Tory Burch, Tumi, UGG, Under Armour, Valentino, Vero Moda, Versace, Vilebrequin, Villeroy & Boch, Windsor, WMF, Woolrich, Worst Behaviour, Wrangler, and Zwilling. <\/p>\n
Communication & Events
\nOutletcity Metzingen also demonstrates strong performance in communications and marketing. With around 46 million website visits per year, a successful newsletter reaching approximately 2.5 million subscribers, and tailored online advertising strategies, the company makes highly effective use of its communication channels. In addition, its presence extends across major social media platforms including Facebook, Instagram, TikTok, YouTube, and LinkedIn, as well as Chinese platforms such as Weibo, WeChat, and Little Red Book, all of which are regularly updated with high-quality content.<\/p>\n
About Outletcity Metzingen
\nOutletcity Metzingen is Europe\u2019s leading luxury outlet, featuring more than 170 premium and designer brands at exceptional prices up to 70% all year round. Located just 30 minutes from Stuttgart and around two hours from Munich, Frankfurt and Zurich, Outletcity Metzingen is perfectly placed for an unforgettable day trip, with modern architecture, award-winning service concepts and diverse gastronomic offering, the shopping experience is perfectly rounded off.
\nDiscover more at: www.outletcity.com<\/p>\n","protected":false},"excerpt":{"rendered":"
Dubai, United Arab of Emirates (01 April 2026) Outletcity Metzingen has once again reaffirmed its<\/p>\n","protected":false},"author":1,"featured_media":46312,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[1],"tags":[],"class_list":["post-46311","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-english-news"],"yoast_head":"\n